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Showing posts from February, 2020

Cannabis and the 3 Key Pillars of CCPA Success

More than 20 years after California became the first state to legalize the sale of medical marijuana, it has blossomed into the largest legal cannabis market in the world. And as of January 1, 2020, the Golden State has added yet another 'first' to its ever-growing list of accolades: the first state in the country with a comprehensive data policy to protect consumers' personal information (PI). The California Consumer Privacy Act (CCPA) presents a broad range of rights for consumers, but ultimately, protects them from having their data stored, shared, or sold without their consent. It applies to all companies that serve California state residents and have at least $25 million in gross revenue. In addition, companies that have the PI of at least 50,000 California residents or those that derive at least half their annual revenue from selling consumers' personal information also fall under the law. This means that most cannabis companies with California operations - even t